Keep your marketing emails out of spam folders

Mangools had a huge challenge during their 2022 Black Friday campaign. With over 3 million emails to send out in a limited timeframe, they hit a major roadblock – their IP wasn’t adequately warmed up, causing half of the emails to end up in the spam folder instead of their customers’ inboxes. The result? A major decrease in the campaign’s success rate, which was a tough pill for the company to swallow. But they didn’t let this setback defeat them. In fact, they took this as a valuable lesson and decided to take a more proactive approach to IP warmup before launching future email campaigns.

The team at Mangools realized that if they wanted to keep their emails from being flagged as spam and reaching their prospects’ inboxes, they needed a better solution. With Warmup Inbox, they created three new dedicated IPs and two shared IPs with new subdomains and started the warmup process. The open rates of their emails jumped from a low 1% to an impressive 32%, while the click rates also skyrocketed from 0.16% to a remarkable 7.55%. The spam rates, a major concern for Mangools, dropped from an alarmingly high 63% to a much more manageable 19%!